The following transcript has been edited for length and readability. Listen to the entire discussion here on The Broadband Bunch. The Broadband Bunch is sponsored by ETI Software.
Joe Coldebella:
Hello and welcome to another episode of The Broadband Bunch. I’m Joe Coldebella. Joining me today is my colleague and co-host, Kaleigh Cox. Hey, Kaleigh.
Kaleigh Cox:
Hey, Joe. Thanks for having me.
Joe Coldebella:
Hey, always great to have you as a co-host. Our guest today is the founder and CEO of MyBundleTV, Jason Cohen. Jason, welcome to The Broadband Bunch.
Jason Cohen:
Thank you, Joe. Thank you, Kaleigh. Thank you for having me excited to be here.
Joe Coldebella:
Well, we’re excited to have you. I think that the MyBundle story is really exciting and there’s so much going on in terms of just the streaming space in general. But before we dig into that story, I was wondering if you could share your background. I always find it interesting how people find their way into the broadband industry. It’s always interesting and yours is definitely an unconventional way, for sure.
Jason Cohen:
Yes, that’s definitely fair. As I say, I joined the real world from my previous life as an investor in a hedge fund up in New York. Really, the reason we talk about obviously how we got here, but was investing in media and telecom companies and seeing in the early part of last decade the changes that were coming to the traditional TV bundle, what that would mean for media companies, what that would mean for the broadband space, and basically, after investing with those themes and that thesis over a couple of years, got to a point in 2017 where I’d sit at my desk and say, “Why isn’t somebody fixing this?” “This” is the fact of how complicated and confusing streaming really could be.
Jason Cohen:
After about a year, a year-and-a-half of sitting, I said, “Hey, why don’t I do it?”, and so I grabbed my brother with who I started the company with my brother, Danny, and he is the tech side of the family, which all things come around nicely. I actually got him into development when I was in college, taking a course in computer science, he was in high school, he got hooked on it, and that was probably the best investment I ever made was getting him hooked in, and so now, we’re having a great time, because as I said, we kind of joined the real world and are building something instead of pushing paper around as an investor.
Joe Coldebella:
Well, it’s really interesting that you sort of saw the future. I was just curious if it’s one of those things where when you started out and people kind of looked at you saying, “We’ll just use Netflix,” kind of thing?
Jason Cohen:
Actually, it’s great, it’s funny. I remember when we were first raising our first really, really early friends and family around, one guy says said to me, he’s like, “This seems interesting, but I don’t understand. Everyone’s just going to have Netflix, nothing else, so why would you need other help with other streaming services?” Of course, very much not my view. We’ll get into it a little bit about the fragmentation that’s happening and simplifying streaming, but very simply, again, it’s the more complicated things get, the more value technology can provide in any ecosystem. That’s really what the MyBundle story and solution are really all about.
Kaleigh Cox:
Now, could you tell us before we get into the story of MyBundle what it is for our listeners who may not be familiar with you yet?
Jason Cohen:
Sure, yeah. We have a consumer-facing website at www.Mybundle.tv. We’ve got a whole bunch of tools helping consumers figure all this streaming out, whether it’s getting rid of cable or satellite to find the skinny bundle, or VMVPD, right, your YouTube TVs, your Sling, Hulu Live, Fubo, Philo, Vidgo Frndly, right? Who even knew there were that many of them? But the idea is, how do you figure out which one’s right for you? We built our Find MyBundle algorithm that says, “Answer a few questions, put in your zip code, pick the channels you need, and we do that homework for you, right?” The algorithm spits out some recommendations for you.
Jason Cohen:
We have a bunch of other tools around helping cord-cutters, cord-nevers find TV shows, find movies, et cetera, but really, about three months into the product being out there, a cable company came to us and said, “Hey, we’re looking to shut down the video. We saw your tools. Is there any way we could work together?” What that really kicked off this is now in March of 2020, our biggest focus right now is we have over 85 broadband partners, broadband and cable providers who we co-brand our solution set for, and so what we’re doing is we’re helping those broadband partners, we call them “partners,” we’re helping our broadband partners get to a place where they can help their consumers figure it all out.
Joe Coldebella:
I think that’s a great segue in terms of your broadband providers because as I was doing research for this interview, I was just curious in terms of what’s the average price of a cable bill, and I was actually shocked. I saw on decisiondata.org that the average price was $217, which just blew my mind. It’s one of those things that it also noted that it was the same for whatever the size of the household. If it’s a family five, I totally get it, but if you’re a grad student or an empty nester, it’s definitely one of those things where it’s a huge outlay of money. It brings me to that we’re sort of at an inflection point right now and I was wondering if you could discuss the transition that’s occurring with basic cable converting to broadband?
Jason Cohen:
Sure, yeah. Just a couple of numbers to level set for the noise, right? In 2016, there was a peak of 100 million households in the country, right, where we’re focusing on the US here that had some sort of traditional cable or satellite TV, right? At the time, the VMVPDs were really nascent, right, barely getting started. We’re now down to as of last quarter, 70 million, so 30 million households have already made this transition. People think the estimate is about 14 million are using one of these virtual MVPDs. The other 16 million have just gone kind of, call it cold turkey, right, off of cable.
Jason Cohen:
As you said, the price is just really expensive. I think the average video portion of a cable bill, not the internet portion, but just the video is about $117 now, right, when you include regional sports fees, broadcast fees, et cetera. Of course, the more cable boxes you have, the more rooms in a house, and the more expensive your cable bills are. There’s an element there of one of the big cost-saving switching to a virtual MVPD is multiple streams in a house, you don’t have to have a box in each room, and so really, the savings really add up to 50, 60, $70 a month, just still getting the channels you love, right? There’s a real opportunity there. What we find is just simply that it’s hard, right? People don’t know. We’re not talking about, “Oh, it’s only 80-year-olds who have a TV anymore,” right? These are people in their 30s, 40s, 50s, 60s, and 70s who still subscribe to cable because, you know what, it’s hard to figure out what to switch to. It’s hard to know that these other services exist. That’s sort of where we see our part with the broadband providers is especially those who decide, “Man, I don’t want to have video because I’m losing money on video,” right?
Jason Cohen:
I’ll just give you, that’s probably the biggest surprise from when we started this is when we started this, we thought cable and the broadband that they were going to be, not the enemy, right, but they were going to be the, “No, no, no, no. We love our video.” I didn’t realize how upside-down a lot of providers were on their video service. I think what we’ve tapped into is that a cable or broadband provider, they don’t really want to be in the video business, right? They want to be in the broadband and customer service business. If they can offload that to our solutions and our tools, it really becomes something kind of really special we think that we’re really just getting started and tapping into.
Joe Coldebella:
No, I absolutely love that point there because I really, when I look at MyBundle, I see it as a kind of a unique sort of situation in the sense that it really is a win-win-win. It’s a win for consumers, it’s a win for the streamers, and it’s ultimately a win for the operators. I think that’s fantastic. I was just curious, was that the master plan?
Jason Cohen:
Yeah, it was. It’s very important to us. We always say that consumer comes first, our broadband, and then streaming services, right, come almost equally second and third, and then we come last. The idea is if we can create value for our stakeholders, reduce friction in the ecosystem, and really build something.
Jason Cohen:
Everything that we do, every feature, every feature we build, every product we offer, we’re always thinking about, it has to at least help three out of four of them, right? We’re not really just looking to build one-off features or products and most of the time that synergy really comes through. If we’re helping a consumer find a streaming service, boom, those two are winning. If we’re helping a broadband provider offers a free streaming service to a customer base, that’s a win-win-win, right? The streaming service gets access to consumers or gets new subscribers, the consumer’s getting a great perk out of it, and the broadband provider is giving money away on a Visa gift card, so wow, what if they can tie to a more sticky, tie it to the broadband, here’s video, here’s a streaming service? That’s one example we could dig in a little bit more, but it’s all about win-win wins in the system.
Joe Coldebella:
Just out of curiosity, in terms of the feedback you’re getting from consumers, what exactly are they saying? Because I would say ultimately they’re excited because for them, the opportunity and the chance to control the path that they take.
Jason Cohen:
Yeah, very much. I think customers don’t know that many of these services exist and when you could save anybody at any point, right, 50, $60 a month, they’re happy. I think my personal view, as we were launching this, three months after we launched, basically, COVID started, and so obviously, there was that first month of, “Oh, gosh, what happens?” But then everyone was locked at the home for a long time. The last thing you were going to do was cancel your cable and reduce entertainment, right, while this was happening, so I personally do believe there’s actually a little backlog as inflation picks up here and people are starting to think about their costs, I think you’re going to see some more cable and cord-cutting, but people still want that content. I think that service, right, that we’re providing directly to the consumer, but also that our broadband partners are providing is actually going to become even more valuable over the next 12, 24 months.
Joe Coldebella:
Then, which kind of turns us over to the streaming services, for them, when they work with MyBundle, it ultimately comes down to visibility because just as an anecdotal story is that I’m a big cycling fan, but it’s one of those things where to find the different cycling events from Europe, it’s really hard, but there was an app that I finally found, but it’s one of those things where to find it, it took forever. Do you see your service as almost like a holding company?
Jason Cohen:
Yeah, I’ve never thought of it as a holding company, but I will say what you just described is exactly what we’re doing, plus two levels, right? What do I mean by that? We want to certainly help streaming services with their customer acquisition, right? Somebody is looking for a certain type of content, boom, here it is. Let’s match them up. Somebody’s looking for a service, boom, match it up. What we also think is important and part of our tools is we effectively have a streaming TV guide, right, a personalized streaming TV guide where you can tell us what services you already have, and we’re helping you find TV shows in movies. You can create a master watch list. We even have a recommendation tool where you can send a list of shows to your friends through Twitter or text messages or WhatsApp. They can vote on the shows. The idea is we’re getting into the content level.
Jason Cohen:
Why that’s important is because we think the game is no longer just about winning customers. It’s all about retaining those as customers. It’s about having a relationship with their customers and then you as the streaming service kind of know what’s being watched. When we build the profiles today and the next level, which is subscription management, right, which is helping the consumer organize and purchase and manage their streaming services on one bill through MyBundle, right? Again, saving that consumer those pain points or solving those pain points for the consumer, the streaming services now can become part of a bundle, but also using our interface, right, using our discovery of content, that streaming service can still have that direct relationship because the user buys a service from us and goes and watches it in that streaming services app, right?
Jason Cohen:
We’re not trying to elbow out from a data perspective the streaming service, we’re saying, “We’re going to just make things simpler. We’re going to reduce the friction of subscription.” But now, go watch it in your app. In that app, that streaming service can now show when, when I’m up to season two episode of a certain series, they now know, “Hey, I can show the next TV show that I think someone like that will watch in the swim lane right below.” You can’t do that on certain other platforms that might be more like channel stores, right, where you watch it there. We think there’s a value-added in the way we’ve actually devised the system for the streaming service, and ultimately, what we’re excited about is the ability to have that relationship on a one-to-one level streaming service consumer where the streaming service is actually able to promote the next that they think that user will watch within the MyBundle interface as well. Again, really looking to drive new subs, but retention is going to be the big story as well over the next few years as well.
Kaleigh Cox:
Yeah, I’ve actually thought about that as a consumer because I’ve been in MyBundle, I’ve known about it for a while, and the other night I was cooking, and we have an Echo Show so I can watch shows in my kitchen while I’m cooking. I was thinking to myself, “I need to find some good cooking shows to watch,” and without MyBundle, my instinct would be to go to Facebook, and text some friends, “Do you guys have any cooking shows that I should check out?” Then they could be on platforms I don’t even have and I have to go decide if I’m going to buy that platform.
Kaleigh Cox:
Instead, I thought, “Oh, I need to go into MyBundle and see what cooking shows are on the platforms I have.” I think that’s something that benefits the consumer, so you’re not just chasing shows from platform to platform, but you’re getting more out of the platform you have without having to spend more money. I see just like you’re saying with the retention where that actually helps these streaming platforms communicate to their subscribers, “Hey, you don’t even know what all is on our platform,” and putting it right in front of them when they’re thinking about what to watch next, so it’s kind of a cool resource for the consumer to not have to buy or discover any more platforms as well.
Kaleigh Cox:
Now, I’ve seen you talk about the consumers and the streaming platforms. I’d really like to hear you talk a little bit more about the broadband providers. What is it that you guys offer them? How are you helping them leverage this streaming revolution into more clients? What does that all look like?
Jason Cohen:
Yeah, I think that this was the major why we started this also was this, the second major theme. Obviously, most people are aware of streaming and what was changing there, but what the streaming really unlocks is when you move away from a set-top-box-based world, you get into this open marketplace of the streaming world. What that means is the gatekeepers change and what that really means in practice is if I’m a broadband provider and I’m competing against one of the big guys or even a satellite, I’m bringing broadband someplace, six, seven years ago, if you didn’t have TV, well, then people would look at you and say, “Well, what am I supposed to do with this internet,” right? Right.
Jason Cohen:
But now, you’re building fiber, you’ve got a gig, you’ve got two gigs, we got five gigs or 10 gigs, but you now have speeds that can support fully the streaming and the reason why it’s working and the reason why these investment dollars are really happening is that there’s so much content available outside of not just the bundle, but really outside of the set-top box, right? The challenge for a broadband provider is great. There’s a certain percentage of the population that’s of course growing, right, we put it at about 40% of the population that’s already cut the cord, that is streaming, that sees a door hanger, or an advertisement or whatever of, “A gig for $49,” and, “Well, that’s great because I just watch Netflix, Amazon, Hulu, and Disney, and I’m paying way too much for my internet today and I’m getting 100 meg on a good day. You’re telling me I could save money and get a gig? I’m done.”
Jason Cohen:
When a provider goes into a market, again, and whether this is a fiber to the home, private-equity-backed, public company, 100-year-old telco, brand-new, rural electric co-op, you name it, if you’re broadband first, you’re thinking, “Great, here’s this market,” but you still have 60% of the market that’s sitting there saying, “Well, what do I do about TV? Is it really worth it to invest in your own branded TV system that’s going to cost way more than the big guys that you might be competing with to resell, right?” Meaning the cost of your content, the cost of that operations, does it make sense?
Jason Cohen:
Well, really, what are you trying to solve, right? As a business, you’re trying to solve consumers’ problems, you’re not selling TV, and so if the “problem” of that 60% is, “I want this channel.” Nobody wants 180 channels. They want five, they want 10, they want 15, and so getting creative and thinking about how you solve your potential your prospect customer’s needs is really what the goal is.
Jason Cohen:
That’s where we come in because it’s pretty crazy for any individual broadband provider, frankly, no matter how big you are, whether you have 10,000 customers, 100,000 customers, or a million customers to try to build something on your own that is proficient and easy to use and gives the results, right, it just doesn’t really make sense, and that’s where, again, this outsourced kind of concept of what we’ve put together really is the main.
Jason Cohen:
What’s the main value proposition we say? We’re going to help you win new customers. We’re going to help you win new broadband customers by helping you answer the question of a prospect that says, “Well, what do I do about TV?”, because now, you have a tool to say, “Well, what channels do you need? The self-serve, put in the channels. Boom, here’s Sling Blue with the news package. Boom, here’s YouTube TV.” Then as the streaming world changes and new services come out, we’re able to integrate those into the algorithms, so what we’re doing is we’re helping our broadband partners win new broadband customers, number one.
Jason Cohen:
But really, it goes beyond that because now, you have a whole base of broadband customers. You have cord-cutters, you have cord nevers, you have VMVDB users, and they all have the same problems that we spoke about at the top when we were talking about consumers, right? They’re all consumers. Every one of our tools is focused on solving a consumer’s problem and so this sort of B2B2C model that we’ve developed where we’re back to that win-win-win, the broadband providers are able to offer this free tool to their customers that not only helps them become customers but once they are customers, helps them find new apps that are relevant to the types of content that they enjoy, helps them find new TV shows and movies across their apps, as well as other features and tools like I mentioned before, streaming rewards, the ability to give streaming services, “Hey, upgrade to a gig and we’ll give you six months free of one of these three streaming services,” right? Everyone kind of wants to do that, but how do you do it? Well, we build that technology to allow our partners to do that.
Jason Cohen:
As we build these features, as we build these tools, as we get to this subscription management where we become that one bill for the consumer to be able to buy those streaming services, right, we’re building a FAST, which is a free ad-supported, so free TV right into the platform, right? We think, “Hey, if I was a broadband provider and I could snap my fingers, what would I do?” That’s how we’re thinking of building the features and products as we line this up.
Jason Cohen:
Kaleigh, obviously, we know each other, right? I’ll just throw in here, right, we partnered with DxTEL and Meet Harper, who’s creating marketing materials around MyBundle, and so just the concept of how we think about things, we built all these tools and we had 40, 60, 70 partners. We would basically be saying to all of them, “Great, here are these tools, right? Come up with some emails and marketing material out to tell your customers or your prospects about them.” We said, “Well, that’s inefficient,” and we’re supposed to be the problem-solver, and so we said, “You know what? What if we created content around the find MyBundle tool, around profiles, around the marketplace, around the Emmys, around the NFL season, how to watch March Madness.”
Jason Cohen:
Obviously, we just started this partnership with called months ago. It’s off to a great start. All of our, MyBundle partners getting access to that, it’s just another win-win. Helps the broadband provider, helps the consumer, and ultimately helps the streaming service. That’s our model. We’re looking to be that partner, right, to sit in the middle of sort of this marketplace and bring people together to just reduce that friction as much as we can.
Joe Coldebella:
No, that’s fantastic. I mean, the answer, it’s so funny there, as you were talking, I was going back and forth. One of the things that I think you really crystallized was in January, we did an interview with the folks from Fort Dodge Fiber in Iowa and they were getting a lot of questions from their customers or potential customers in terms of asking them, “Hey, why aren’t you offering cable? Because I think education is one of the big things that need to occur.” They were really blunt in the sense, that they said, “Listen, the cable is declining in popularity. It is going away. Our goal is to provide you with the best internet connectivity and then what that would ultimately do is give the consumer the choice to go the path that they want to go as opposed to a cable, which kind of locks you in,” so you really are the future.
Jason Cohen:
We like to think so. Again, actually, it’s a good time to have this conversation because this morning, I don’t know if you saw, but Comcast and Charter, right, announced sort of a JV for their Flexbox and stream awards. It was a couple of weeks ago that Verizon announced +play. If you think about what that’s doing, that’s what we’re doing for everybody else for the two, 3,000 internet providers, for the startups that are popping up every day, right? We believe that they should have access to great technology as well, as these solutions. It doesn’t make sense for anyone to invest their own capital. To do that, again, right, the focus we think should be broadband customer service, delighting your consumers in any which way you can.
Jason Cohen:
Ultimately, I’ll be honest, we didn’t get into this business for altruistic purposes. We thought we saw problems out there amongst our stakeholders, we wanted to solve them, we obviously wanted to do well by building something valuable ourselves, but then we got into this and these broadband partnerships started and it was like, holy cow. I didn’t even realize how bad the digital divide was until I was in the thick of things about a year-and-a-half ago.
Jason Cohen:
We all read the stories about COVID and the lack of connectivity and it kind of lit under our butts a little bit to say, “Well, wait for a second. If we can help these broadband providers, right, no matter what type, increase penetration, get more people onto the network by solving, right, that ‘What do I do about TV?'”, which actually allows them to shift video dollars that were going to that traditional TV ecosystem into broadband. Well, does that change the Excell equation, right? Obviously, it’s more complicated than Excell, but the Excell equation of, “Where can we bring fiber?”
Jason Cohen:
If we can help our partners increase penetration, obviously, that generates higher ROI on whatever investment, whether it’s a nonprofit or for-profit and allow them to bring fiber to more places, right, as we see over the next few years, this digital device, it’s going to take a lot of work, a lot of capital, but we see a big opportunity for us to play our role, to really help that again, for everybody who’s not Comcast, Charter, and Verizon and maybe another big guy or two, but after that, it’s, hey, let’s all get together, right, and let’s help those players and those providers build something really special for their customers.
Joe Coldebella:
That’s awesome.
Kaleigh Cox:
Jason, another news headline I saw streaming-related this week was about Netflix. Obviously, they haven’t hit their earnings goals this quarter and they’re talking about cracking down on password sharing. I’ve heard people ask, “Is the golden age of streaming over? Are we going to just see prices go up and up and up until are paying the same bill again?” I’ve heard you say something really interesting before. I’ve heard you that “Without MyBundle, consolidation is inevitable, but with MyBundle, aggregation is possible.” Can you just talk about that a little bit and what MyBundle could do for the future of streaming?
Jason Cohen:
Yeah. Count me as someone who doesn’t think we’re even close to peak streaming, right? There are still 68 million households paying close to $97 billion for traditional TV. That’s a lot of money. That’s the subscriptions. That’s probably about $65 billion of ad dollars supporting that, so there’s, let’s call it $165 billion worth of money and spend that’s coming over to streaming over the next few years. That’s my personal view.
Jason Cohen:
Netflix was a leader, so they got to a high number very, very quickly. But again, just to answer that point quickly, I think there’s still, there’s still growth ahead for Netflix here, right? There are people who don’t have broadband in the country, right? When we talk to our smaller broadband partners, some of these people, might not have ever heard of a Roku, right? They’ve heard of Netflix. Maybe they don’t have Netflix, right? We believe there’s an opportunity for Netflix to grow. Of course, we think by being the streaming front end of these broadband providers, bringing fiber for the first time to places, we’re in a nice position to introduce these new consumers, whether it be Netflix or Amazon, you name it.
Jason Cohen:
But back to the main question about consolidation versus aggregation, look, it’s complicated, it’s confusing, and so consumers do need help. If you don’t have a service that aggregates content and aggregates billing, the natural progression would be consolidation. Sure, you pick one, two, or three, but because this is an open system when I say “open system,” I mean streaming, it means that if pricing for a service gets high and consumers say, “You know what? I don’t want all that content. I don’t need all that content. I’m not talking about any individual service, but I really just want racing, or I just…” You said “cooking,” right? How much would you pay for a service that has 24 hours a day, seven days a week, doesn’t have to be live, but good cooking content, good food content? Maybe you want cooking content and travel content and some lifestyle content and some French cinema and maybe some horror stuff because somebody…
Jason Cohen:
The idea that I personally believe is that the tail of streaming services is actually going to grow. As long as there’s an easy way for consumers to go click, click, click, click, “I want that service for $1.99 and that service for 3.99 and that…” I actually believe that, no, consumers are going to save a whole bunch of money, and new businesses and new services can thrive in that. It’s all about that kind of price discrimination is a good way of meeting the consumer where they are.
Jason Cohen:
Back to that aggregation concept is, yeah, no consumer wants to sign up for 10 different services at 99 cents each, or five services at 1.99 each to hit those spots, but if they can easily manage that and go down to get to what they want, that is what I believe the future is. Really, what I’m really talking about is this kind of a la carte. I believe, and I said this starting two years ago, that the last two years, and probably the next three years is sort of this messiness where it’s this messy process where we really are going to a la carte, right?
Jason Cohen:
It doesn’t mean you’re going to be able to pick the exact legacy linear TV channels that you used to watch on cable and just pay for four of them, right, but if you need a certain three, maybe you’re getting friendly, right? Maybe that’s all you need. Maybe this one channel’s only available through a bigger service, but there’s a replacement, and there’s another service, a magazine brand decides, “Hey, this brand has worked for the last 100 years. Maybe we should get and start building streaming content.”
Jason Cohen:
The streaming marketplace allows new businesses a to develop, and I think, again, just to hit that home, a service like us, a service, like MyBundle, is really about building that infrastructure to allow that platform to work, not only for streaming services and consumers, but again, for our broadband partners, and so that every dollar that we invest in our technology in our platform, every time we add another streaming service, the value proposition to our broadband partners gets stronger and stronger, and every time we add another broadband partner, the value proposition to the streaming service gets stronger and stronger, and so we’ve got these two wheels spinning and spinning. Yeah, I don’t think I don’t want to live in a world where it’s just three services and these are three big tech companies and that’s the only place you get your video. I don’t think from a business sense it needs to be that way whatsoever, but you do need an aggregator and you need an aggregator who’s impartial, independent, and concerned with all of their stakeholders. Again, that’s our north star, right, as we build our business.
Kaleigh Cox:
Certainly.
Joe Coldebella:
Awesome. All right, as we begin to wind down the episode, Jason, one thing that we love to ask all of our guests is two questions. I’ll hit you with the first one and that’s our Back to the Future question. If I drop the keys to the DeLorean in your hand and you are allowed to go back in time two years, three years, five years, and whisper something in your ear, or maybe someone else’s ear that would make this journey for MyBundleTV a little bit easier. What would you say?
Jason Cohen:
Yeah, that’s a good one. I think as I talk to our broadband partners, this wouldn’t be a surprise, I think I’d probably tell myself that things maybe go a little slower in the media and telco world than I would’ve maybe thought beforehand, so I would’ve said, “Patience. Patience, Jason. Patience.” But no, I think that that’s, to be completely honest, though, that is probably one of our biggest advantages is that as a tech company, we move fast, and because we move fast, it actually means that we can do things that our broadband partners who, some of them have a lot of capital, but it just doesn’t make sense for them to do it themselves, so I think going back in time, I would say, “Patience. Patience is a virtue.”
Kaleigh Cox:
On the flip side of that coin, our crystal ball question, if you could look into the future, four or five years, for MyBundle, what do you see on the horizon?
Jason Cohen:
Yeah, I mean, I’ll put on my optimistic crystal ball here, but I think we’ve got 1,000 broadband partners at least, and we are the way that their consumers are buying streaming services, right? We’re helping those consumers add up change, find new services, cancel, find new content, drive that retention, and again, doing it constantly in a way where we’re also thinking about our streaming services and their business, and what for the broadband partners specifically, and I’m not saying this just because that’s the audience here, I think that as we continue to develop our consumer-facing products, there becomes a stickiness factor here, right? It becomes something that without investing, again, that capital, consumers are now looking to their broadband providers without them having to deal with a headache, but looking to them and saying, “Ah, thank you,” right? NPS scores are not negative. This industry doesn’t have to have a negative NPS score, right? We want to view, we kind of to ourselves, is that we help drive our partners’ NPS scores, customer bases, and penetration up and to the right.
Joe Coldebella:
Awesome. This has been an absolutely fantastic conversation, Jason. What’s the best way for folks to get ahold of you if they want to explore learning more about MyBundleTV?
Jason Cohen:
We actually built a kind of broadband-focused site. It’s mybundlepartners.com. Our consumer-facing site is at Mybundle.tv, but at mybundlepartners.com, get a little taste of how we help our broadband provider partners, some links in there to reach out, schedule a call, and send an email so we could send you a full marketing deck. We’re always standing by, right, to jump on a Zoom, and walk through a live demo of how the tools help, and what they do. We’ll be at a whole bunch of conferences. We’ll be at NTCA Sales and Marketing Conference this next week. We’re going to be at Broadband Communities next week. We’re going to be at the Fiber Connect Show in June and a whole bunch more, right, as this goes out. We really want to get ourselves out there, so please, if you see us, stop by, and say hello.
Jason Cohen:
Really, again, the value of everything we do just gets stronger and stronger. We call them “partners,” right? You’ll probably hear me say “broadband partners” many times because that’s how we think of this as our broadband partners. Always reach out at jason@mybundle.tv as well. Always happy to chat about the industry and about how we can help.
Joe Coldebella:
Awesome. Kaleigh, can’t thank you enough. Jason, it’s been great. I want to issue hopefully a future visit somewhere down the line just to hear more about MyBundleTV as you guys grow bigger and bigger.
Jason Cohen:
Awesome. Thank you for having me. This was a lot of fun. Hope you enjoy the rest of the day.
Joe Coldebella:
Awesome. Well, that’s going to wrap up this episode of The Broadband Bunch. Until next time, thanks for listening.
