It is no mystery that, for telecom service providers (SPs), diversifying your service offerings to allow for more revenue touch-points between you and your current subscribers is the quickest way to increase the average Amount of Revenue Per User (ARPU). The more services you have as a telecom service provider the more opportunity there is to sell individual services, yes?
And ever since the phrase “triple-play” was introduced into the SP marketing vernacular, the industry has been experimenting with different service tiers and bundling campaigns to find the magic combination that appeals to consumers the most. And clearly, the value in multi-service promotions for the voice/video/data providers is that there is power in condensing multiple services into one.
Increasing the ARPU is not merely a value for the service provider, but also a great way to fetch more subscriber approval. Most subscribers prefer to deal with one billing statement from their service provider that groups all monthly services. And simply put, the service provider can offer more flexibility in pricing when multiple services are purchased. Calculating ARPU is more complicated than the scenario above. However, the various business systems which allow telecom team members to carry out the process of building service bundles are key to the bottom line, and are just as important as the products themselves.
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