Broadband Marketing: Leveling the Playing Field for Rural Providers - ETI
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June 27, 2023

Broadband Marketing: Leveling the Playing Field for Rural Providers

The following transcript has been edited for length and readability. Listen to the entire discussion here on The Broadband Bunch. The Broadband Bunch is sponsored by ETI Software

Joe Coldebella:

Hello and welcome to another episode of The Broadband Bunch. I’m Joe Coldebella and we are at NTCA’s annual RTIME in sunny San Diego. Joining me is the one and only Kaleigh Cox of DxTEL. Kaleigh, welcome to The Broadband Bunch.

Kaleigh Cox:

Thank you. As always, I’m very excited to be here.

Joe Coldebella:

It’s always good to have you. Obviously, for those of you who are frequent listeners of The Broadband Bunch, Kaleigh is also a host sometimes, but you have a day job, and we like to share great stories. The DxTEL story is a great one. So, thanks so much for joining me.

Kaleigh Cox:

Thank you for having me. I’m just looking forward to it.  This is the first time I’ve met you in person. It’s a fun added element to actually speak face-to-face on this one.

The Excitement and Significance of RTIME

Joe Coldebella:

All of a sudden, I saw Kaleigh across the room. I’m like, “Wow, I can actually see you in person. It’s crazy.”

Before we dig into all the cool things that DxTEL is doing, what are your initial impressions of the RTIME event?

Kaleigh Cox:

I love this event. It was my first event really traveling out of state a year ago, so I came last year, that’s where we launched Fiber Homes and was felt like my debut a little bit into the industry, and gotten to travel so much since then. But this show really holds a special place in my heart and I’m so excited to be back here this year.

I think the NTCA staff does a fantastic job. I always enjoy the content here. The conversations and the expo floor are fantastic. My husband’s here this time, he was helping me set up yesterday, setting the booth up and this morning he was like, “Ooh, this energy, I can feel it.” He’s not even attending the conference. But there’s that tangible excitement that people have at this conference and a great opportunity to connect with our existing customers and meet new people, and partners in the industry as well. Even just with this being my second year, it feels a little bit like a reunion with friends and I’m really happy to be here.

Fostering Connections in the Broadband Industry

Joe Coldebella:

That’s great. I think Shirley Bloomfield and her team do a phenomenal job. We can’t thank them enough for giving us access to folks. It’s one of those things that I think the broadband industry in general lacks: the opportunity to tell amazing stories. Just in terms of just learning how the different folks from around the country and around the world, in terms of how they solve this problem. It’s an amazingly complex problem, but it’s also fascinating how people just figure out a way. It’s amazing.

Kaleigh Cox:

Absolutely. And I think NTCA has done a really great job encouraging ISPs to tell their own stories. And so, as a marketer, I love to hear that and see that.

Joe Coldebella:

It is great. I was able to go downstairs. You are right. It was buzzing. We hope that everyone who comes here gets the most out of it Especially the vendors because they are as important a part of the community as the ISPs, officials, or whatever. So, it’s really important that you guys are getting something out of it as well. And the NTCA does a phenomenal job.

Kaleigh Cox:

Absolutely. I agree, 100%.

Empowering ISPs with Customizable Marketing Campaigns

Joe Coldebella:

I’d love to talk about two things.  Then we can see where the conversation takes us. I know that you guys are launching some new things or an anniversary, but let’s first start with your Harper system. If you could just give a top line of what that is, that’d be awesome.

Kaleigh Cox:

Yeah, Harper is a broadband marketing library. We started it about four years ago. At first, it was a library of blog content, really. Our founders, Robert Gilbert, and Eddie Andrews, were doing some marketing consulting in the industry. As they were getting into the weeds of how to do data-driven marketing and things like that, they realized, “Wow, we really need to back up.” These teams, these ISPs, their marketing teams are often, I think of it as 0.5 to two people. 0.5 being they may do HR and marketing or CSR and marketing.

Just things like getting content out on their blogs take a lot of time that they don’t have. That’s where it started with blog content. Then early subscribers to the library were giving us ideas, “Hey, could you do whole marketing campaigns?”

As people began to get funding and expand, “Hey, could we add content around construction and expansion and explain that?” Then it was, “Hey, can we add videos?”

It’s just grown very quickly, and it’s sweet. It’s named after … Harper is named after Robert’s daughter.  It started when she was five. She’s now nine. So, it’s fun to see our library grow up as his daughter grows up and he’s got a picture of her today by the booth.

The new version we’re launching next Wednesday is really a grown-up version of Harper. Originally, to really get the most out of Harper, you had to either be a graphic designer or have Adobe Suite and know how to edit those files.  I do not. Or you could request them, and we would customize them for free.  But you may wait a day for us to get that request to customize and email them back.

With the new Harper, it’s instant. The marketer scrolls down to a campaign or a social post, clicks customize, and it opens a new window.  It’s much like Canva, so very easy to use, but automatically customized. So, their account has all of their brand information loaded, so it automatically puts in their colors, their fonts, their logos, their URL, and all of that stuff. And then if they want to swap out to a different logo or change text, it’s right there just like in Canva and they can do it. We also, have a big, big change, is we are adding in a local stock library. We work with a lot of small ISPs. It’s a selling point for them that they are the local provider. So, we want to help them use that and leverage that in their marketing.

We are trying to empower them to move away from always using a stock library. If you search for rural broadband on stock, you get a farmer with an iPad in a field.  That doesn’t make too much sense. If you’re trying to search internet pictures, you end up with something like an ultra city-like feeling.  It’s exposed brick, all a high rise, and all of that. The local stock is an opportunity for them to host right in Harper a library of photos of their market. They’re downtown drone shots of their service area, their CSRs, their building, and their construction team out digging fiber.

We can come to capture all of that for them loaded into the library. Then all of these marketing assets are available to them in Harper. They just click and pick a local photo instead. Every piece of marketing they put out can feel totally local to them without being this unreasonably heavy lift for a small team.

Enhancing Authenticity and Standing Out from the Competition

Joe Coldebella:

I think that’s awesome because it’s a daunting task. It is the true David verse Goliath, and you know what? If you can’t outspend the competition, you have to outsmart them. If you can use a photo of the area, there’s definitely a connection. There are many disadvantages to going against the big guys, but one of the advantages is that these communities are local.  These folks are local, and so there’s a little bit more of a bond.

Kaleigh Cox:

We also do some managed services and actually execute for clients and do reporting. And so, we have seen that when we run a Facebook ad with a local photo the click-through rate is about 60 to 70% higher than when it uses a stock photo. And so, it catches people’s attention to see that in their feed. It converts at a higher rate. So, there’s an actual monetary value to using local photography as well.

Joe Coldebella:

I think it comes down to the fundamental rule that people aren’t fooled. They understand when they see a stock photo. Consumers are so much savvier now. When they see something and can associate it with something locally, there’s definitely a more important connection.

Kaleigh Cox:

And I heard great feedback recently from an ISP who’s going to be using Harper, who has used Canva in the past. And this was an interesting point that they made to me. They said, “Kaleigh, we’ve been using Canva. It’s super easy to use, but all my ads look like the schools and the pizza companies.” And all of the small businesses in town are using Canva because it’s easy to use. And so, they were very excited to get something with Canva-like simplicity, that isn’t going to be used by every small business in town.

Effective Communication Strategies

Joe Coldebella:

That difference is really important. If everything’s cookie-cutter, the one thing you want to do in advertising is to get noticed. The second rule is to be relevant. So, local photos are awesome. When ISPs try to either acquire new customers or enter a new area, when do you recommend that they start doing that?

Kaleigh Cox:

Yeah, so the first thing we say is you really don’t want to announce a new area unless you have a plan in place for capturing that initial wave of interest because you can never recreate that. So, that first wave of excitement that comes when you announce you’re building fiber, you need to have just even a single landing page that answers a few FAQs that you expect to get, and a form, a simple form to capture people’s addresses and email addresses and a comment box if you’d like.

But not putting out that press release, not doing that community event until you have a simple, even one-page thing, on your co-op’s website or your own landing page to capture that interest because you can never go back and regenerate that. And so, that’s our first rule is, before you make an announcement, have a way to capture that.

But then the other big thing to keep in mind is you need to be prepared to communicate some sort of timeline. I understand the supply chain challenges and that there is a lot up in the air. It can be vague, it can be, “Construction will start towards the end of this year and we hope to connect our first customer summer of 2024,” or whatever. But even if it’s vague, give them something because what you don’t want to do is announce really early, not give any details on the timeline, and then just keep saying for a year plus, “We’re coming, we’re coming, we’re coming.” Because that’s when you start seeing all these snarky comments on your Facebook saying “Yeah, right. That’s what you said last year.”

Just having a plan for communicating upfront. If you’re interested, go here and tell us. And even if you don’t integrate with a bigger … there are some fantastic platforms in the company, I mean in the industry, but if you haven’t even made it that far, a simple form to capture that, a plan for communicating general timelines and then a plan for continuing to communicate to them until it comes.

So, one way I’d like to do that is to create a monthly newsletter and have some kind of general update locally at the top and then create just fun content. We put something in Harper for that called The Local Gig, where you can share fun content, tips, and resources from around the web and then insert some sort of local update. So, just it’s all about communicating just as frequently as possible.

Empowering Staff to Connect

Joe Coldebella:

That seems to be a very popular theme in terms of transparency because you’re exactly right. I keep hearing the same sort of thing, “Hey, the supply chain is a big deal. The workforce is a big deal. These things may hold up the bills.” So it’s important that you communicate, even if it’s just a little touch of the shoulder saying, “Hey, listen, we understand that it’s a hurry up and wait for kind of thing, but we’re heading in the right direction. When we get there, we’ll let you know.”

Kaleigh Cox:

And one client or one ISP that I think has done this well that I’ve seen is SEMO, who we’ve had on the show. SEMO Fiber, SEMO Electric, and Harper subscribers. But something I love that they’ve done is their CEO, Sean Vanslyke, has encouraged all of their staff, I mean, people out on the field laying fiber to turn … pull up their phone and film a short video, and then they post those on the cooperative’s website to share from the field, “Here’s where we are today, here’s the timeline from here,” and they’re 30 to 60-second videos, but they’re coming from familiar faces in the community and he’s empowering his team to just not overthink it, do a short video and then put it up. And I just love seeing that. So, it’s a great way to communicate.

Simplifying Technical Information and Effective Communication

Joe Coldebella:

I also think that’s great. It’s real. Ultimately, people understand that it’s not a flip the switch and you’ve got fiber, it’s going to take time, especially for rural areas. I think it’s great to over-communicate because folks will tell you instead of snarky comments, it’ll be like, “Hey, listen, pump the brakes here, buddy. We know that you guys are coming,” but until you get that, over-communicate.

Kaleigh Cox:

Yeah, absolutely. And that’s I think our most popular video in Harper because we do customized videos for people too, is one in the stages of fiber construction. And it’s meant to answer the question, “I saw your trucks in my neighborhood, when can I get service?” And so, it walks people … We have an aerial version and an underground version walks people through the process of laying fiber, and that’s our most popular video with our ISPs because they need to communicate that. And so yeah, absolutely a big thing that ISPs need to do without getting too technical, because it’s so easy for us in the industry to slip into technical lingo, and these are small business owners, homeowners, that have their own industries and their own worlds that they’re thinking about. So, we have to keep it high-level and very consumer friendly as we communicate the updates.

Joe Coldebella:

That’s a great point because sometimes I get the bends. It’s like, “Whoa, I’m sorry you’re going way over my pay grade.” It’s funny and it’s sort of trite, but it’s the KISS model, keep it simple –

Kaleigh Cox:

Sweetie.

Enhancements on the Horizon

Joe Coldebella:

So, what else is cooking with Harper? Is there anything else that you guys are doing?

Kaleigh Cox:

Yeah, two things. The first would be we’re adding another content category later this year for local video. So, this ties in nicely to what we’re talking about here, but the videos we have right now are illustrated, they’re actors, different types, different styles, and we try to integrate the ISP throughout as an Easter egg, putting their logos on a company truck, different things like that. But we’re adding a third category intended to use the type of B-roll footage that many ISPs have that wastes their way on a hard drive because no one knows what to do with these raw cuts.

So, they’ll be able to use them right in Harper to do videos that you don’t have to be some masterful video editor to swap out. We’ll create the template of the video, and you plug in your local video right through Harper. So, that’s exciting.

The other change is that with the new platform, we have the ability to basically gate access and give our customers access to the categories that apply to them, which means that as we are launching these other platforms, fiber Homes is now at a year, Fiber Gaming Network launching this spring. We’re going to be able to equip our ISPs that use those, whether they’re Harper subscribers or not, with a Harper subscription that only grants them access to the content for the platform they’re using.

So, not giving away the whole library for free, but if you’re a Fiber Homes Pro partner, you can get into Harper, in about a month or so we’re working on that. Get into Harper and see all of the content we’ve created to help you engage real estate agents. And just like with the other content, customize it in a click post directly to Facebook from there. I mean, just much easier to use. So, very excited about both of those changes coming in the next month or two.

Connecting Real Estate and Fiber Internet

Joe Coldebella:

Awesome. That is an excellent segue to Fiber Homes. Just for those who might not know, could you give the 30,000-foot view of what exactly Fiber Homes is?

Kaleigh Cox:

Yes. So, Fiber Homes is bridging the gap between the fiber internet industry and the real estate industry. We all saw after COVID, that the whole world got shaken up a little bit, but the real estate industry especially saw that. People moved to these rural communities, these suburbs out of the big cities, and when they did so they needed good internet. Well, at the same time, you’ve got all of this funding going towards connecting rural America. So, there’s much more awareness that all of rural America is not connected to fast, reliable internet. And so, you’ve got people moving to these areas and asking questions.

Fiber Internet for Homebuyers and the Real Estate Industry

Joe Coldebella:

I’ve read some stories about folks that moved from Silicon Valley. And they’re like, “Hey, listen, you guys can work remotely now.” They’re like, “Awesome.” Then they’re like, “Hey, let’s get out of California, and let’s head to Wyoming. Let’s head to Idaho.” And as soon as they get there, they’re like, “Oh, this is awesome,” except they don’t have the connectivity. It’s amazing how front and center having fiber is, in terms of people moving to new areas.

Kaleigh Cox:

Yeah, absolutely. Whether you’re going to move permanently, or you’re wanting to do some kind of a work/pleasure trip with your family, having fiber internet is critical when you get there.  If you’re going to be uploading files or any kind of video calls with your team or your customers, you’ve got to have reliable internet. We all know that fiber is the fastest and the most reliable. It’s just a huge priority for homeowners. The problem is that these home buyers were coming to their real estate agents, and they were saying, “Hey, I want to move here. I need good internet. Where should I live?” And the agents didn’t know how to answer that question.

And so they may say, “Oh, so-and-so’s in the area, they’ll connect you.” And then we’ve heard horror stories of contracts falling through, or even lawsuits happening because home buyers were buying a house and then got so far into the process and found out that there was no internet hookup.

Joe Coldebella:

Do you hear, “Oh, listen, we’ll deliver internet to your place,” but then it’s several thousand dollars, and then all of a sudden people freak out because-

Kaleigh Cox:

Even $15,000, $20,000.

Connecting Internet Providers with Homebuyers and Realtors

Joe Coldebella:

That is just mind-blowing. The reason you wanted to move out to a rural area or a smaller town is because it’s a little more affordable. You get a little more area from say a big city. Then all of a sudden you get there, and you get whacked with something like that. That just is definitely something that, you would do everything to avoid.

Kaleigh Cox:

So, that was the problem that Fiber Homes … created Fiber Homes to solve. You’ve got homeowners moving to these places or home buyers moving to these places looking for internet. And at the same time, you’ve got internet providers who are offering that internet in these rural communities saying, “How do I get in front of these people?” Because if you move from a big city and you’ve spent your career in your adulthood in a big city, you may not know that there is anything else besides Spectrum or AT&T, or whatever national provider you had.

I mean, I live in a city now and explaining what I do to people. I mean, the first half of the conversation is explaining that there are small internet providers, they don’t know, so how we get … That was the idea, how do we bridge the gap and help ISPs reach realtors so that they can reach homeowners, and home buyers, at a critical time? And that was the entire problem that Fiber Homes exists to solve.

Joe Coldebella:

It’s a true win-win-win, right? The ISPs win; the real estate agents win; and then the homeowner ultimately wins.  Because they don’t get the gotcha, which is so important.

So you are closing in on a year, correct?

Kaleigh Cox:

Yes, one year. We announced it at RTIME last year, so I mean think it was the 14th, but I consider this the anniversary.

Transforming the Way Realtors Serve Clients and Sell Listings

Joe Coldebella:

Have you gotten any feedback from real estate agents in terms of anything that they’ve said? I would love to just hear in terms of …

Kaleigh Cox:

Yeah, yeah, it’s funny this … Any ISP I’ve spoken with that’s tried to engage realtors in the past will say this is a tough group to crack. They are laser-focused on selling, getting listings, and selling homes because that’s where they make their commission. And so, how do you get their attention long enough? And you have to make it about what matters to them. So, what matters to them is getting the listings and selling them for as much money as possible. And so, helping the ISPs talk about it through a lens that meets those realtors’ goals is critical.

And so, that means explaining to the realtors how using Fiber Homes or running a broadband property report, which is something we added in the last few months, helps them provide a better client experience, helps them sell a listing for more money, helps them not have the contract fall through because there was false information. So, as we’ve equipped and been training ISPs on how to engage this group, we’re getting great responses from realtors.

One I’m thinking of, Clifton Cheek is in the same area as Focus Broadband in North Carolina, which was an early adopter of Fiber Homes. And I did a panel with Cliff, and he was like, without me prompting, he was like, “Can I give you a testimonial for you to use?” And he was saying, not only has Fiber Homes … and this was predated property reports when we added those, but he said, “Not only does Fiber Homes help me look up information in my area, but I had a client getting ready to move to another city, and I was still able to provide excellent customer service and be able to look up who the internet provider was going to be in a city I don’t even live in.”

I mean, think about that. If that realtor had done that by googling, they would’ve found the national provider, that’s paying tons of money to promote themselves on Google, or they would’ve found Allconnect or highspeedinternet.com which promotes the big cable providers as well. And so, if the realtor’s going to Google, you’ve already lost. And so, it’s cool to see that change.

Streamlining Real Estate Transactions

Joe Coldebella:

That really emphasizes the most important thing: what’s in it for me? Why should I use the service? There are massive benefits for them as well. When the ISPs interact with the real estate agents, is there anything that they do to ease their journey? When they see these things, that they know what to do?

Kaleigh Cox:

So, one of the biggest victories we’ve had this year is integrating directly with the MLSs. So, MLS stands for multiple listing service, and that’s where you go if you’re going to buy a house and you see how many beds and baths it has and a photo and all of that. But there’s never been any information in there on who the internet provider is.

I mean, I can see how old the roof is and the HVAC, but I don’t know if I’m going to have decent internet. And so, when we started, we thought, “Oh, we’ll get into the MLS.” Well, we had to learn that there are 600 MLSs in the United States. They’re regionally managed, and they vary in size and they vary in what technology they use, and they vary in whether or not they’re public facing.

And so, we’ve made huge, huge strides with that in the past year. We’ve got, of the 600 right now today, one-third, about 35% of the MLSs, could for free turn on an integration tomorrow that puts broadband reports on every listing. And so, well over a hundred are getting it automatically through Navica, one of our earliest integrations, Navica MLS. At first, Navica made it where it was kind of optional, where the MLS could opt in if they wanted to, but when we released broadband reports, which just fit better in the agents’ flows, Navica said, “We’re pushing this out to every client we have automatically. Every MLS is going to have the broadband report button.” And so, seeing big strides, we also in the last couple of weeks, turned on integrations for two of the top 50 in terms of size MLSs in the country.

So, that was North Carolina Regional MLS and then Regional MLS, which is referred to as RMLS in Oregon. And it’s been really fun to see because in areas where we don’t have MLS integration yet, it’s a little bit more grassroots, a lot more, “Let’s get into the association, let’s connect the internet provider to do a lunch and learn,” or we can zoom in as Fiber Homes and do a lunch and learn so that these agents will sign up and use the tool.

But in the areas where the MLS integrations are getting turned on, we’re seeing 30 agents a day sign up for Fiber Homes accounts because it’s right there. It’s in their MLS, it’s where they’re used to working and they click that broadband button and they’re prompted to create an account. It’s been really cool.

The Growing Internet of Things

Joe Coldebella:

I think that they realize, that we are right now at a point where it’s Netflix, it’s gaming, or whatever, but homeowners haven’t, really embraced the internet in the sense of how many different devices are going to be coming online in the next three to five, to seven years. Where, as a family of five, we could play that game, how many different sort of hookups do they have to the internet, right?

Kaleigh Cox:

Yeah. We had actually, one of our Harper subscribers requested a video on this. So, we have a Harper video on Count Your Devices because so many of them don’t realize you add in your laptops, your tablets, your phones, your gaming consoles, your smart cameras, your doorbell, your Alexas and all … it just adds up a lot faster than you realize.

Joe Coldebella:

And then there’s going to be smart appliances. There are going to be smart doors, right?

Kaleigh Cox:

Yeah, there already are, yeah. And you’re not even touching on VR and how much bandwidth that’s going to require, you know? If Meta has their way.

Putting Fiber Communities on the Map

Joe Coldebella:

Right, latency is all-important in that area there. So, it’s just a phenomenal story.

This is the one-year anniversary. Is there anything on the horizon you can give us a little teaser?

Kaleigh Cox:

Yes, I can actually. We are getting ready to announce very soon that we are partnering with Livability. Livability.com is a website that has a million visitors a year.  They do community marketing. So, they actually market for the tourism committee in a town or something like that. So, they put out a lot of those popular best places to live lists, the best small towns in America to live in, and things like that. Every year, there’s just tons of content. They have a website, podcast, and all of that.

In that, they have never done anything related to the Internet. So, the best place to live, but they haven’t been able to take into account what kind of internet is there because they didn’t have access to that kind of data. So, they’re getting ready to roll out a connected community certification badge on communities that have fiber internet, and they’re using Fiber Homes as the data source for that.

And so, our Fiber Pro partners will have the ability to spotlight their towns on this very popular website among relocation researchers and tourism researchers. And there’ll be a landing page for all of the connected communities and lots of spotlights. We can do videos about them. We have lots of ability to leverage this because reaching the people who are already moving to your town is what we’ve focused on up to this point with Fiber Homes. But we also have been trying to solve the problem of how we get our ISPs to partner with their communities, to market their entire community, and to actually attract businesses and attract residents. That’s supposed to be a perk of building fiber, as you attract people to your community. So, how do you tell people out there what we’ve got?

And so, we’ve been working on that. We have a fiber community badge and a website that I do want to mention because NTCA partnered with us a bit on that, with their Smart Rural Communities. They get a nice spotlight, but we’re excited that this is our first external partnership outside of the industry, that’s going to allow us to shine a spotlight outside of the broadband industry.

Fiber Homes Facilitating Partnerships between ISPs and Local Communities

Joe Coldebella:

That is awesome because you’re exactly right. It’s all about innovation, you’ve got these high-speed connections. There are still places, even big cities, that don’t have fiber connections. It’s such a strong selling point because let’s say someone wants to move to an area, let’s say they’ve got a job that it doesn’t involve in terms of the internet, but their spouse has a job that they don’t want to leave, or this gives them an opportunity to telecommute. That’s awesome, you guys are supposed to be super stoked.

Kaleigh Cox:

Yeah, very excited. And the whole team at Livability has been great. They’re very excited about it. They’re very excited to promote it. I mean, it just really helps bridge some gaps I think between, not just ISPs and real estate, but ISPs and … it’s not even too much of a gap, honestly. A lot of these ISPs are on the board for the Chamber of Commerce, the tourism committee, or whatever. They’re already friends with these people in these small towns.

But helping them think, “Hey, how do you guys market together, the market that … ” and we had a really fun time playing with it for MHTC, Mount Horeb Telephone Company in Mount Horeb, Wisconsin. We did a custom campaign for them, and we got MHTC and the Mount Horeb Chamber of Commerce in a virtual room with us on Zoom and said, “Hey, Chamber of Commerce, how are you promoting Mount Horeb this year?”

They actually said, “Well, we have this thing called the Trollway. There are all these troll sculptures. It’s this tourist attraction, and we use those in our marketing.  Here are our brand guidelines.” So, we spun up a completely custom campaign around the home of the world’s friendliest internet trolls. Instead of just advertising MHTC’s internet, we were advertising Mount Horeb as a place with fast, reliable internet from MHTC. Now Mount Horeb Chamber of Commerce is running those ads. It’s not just MHTC advertising itself. It’s the community doing it in partnership.  That is so fun to see.

Joe Coldebella:

Such great added value there. I think that a lot of ISPs want to be a little bit behind the scenes. If they have an opportunity to highlight the different parts of their community, they love to do that. So, I think that’s a phenomenal idea. That’s awesome.

Kaleigh Cox:

Yeah, I hope to see a lot more of that with the Livability opportunities.

Melissa Lease is our contact at MHTC and was just phenomenal in organizing that with us.

Connect with Kaleigh Cox and Explore DxTEL’s Innovative Solutions

Joe Coldebella:

I mean, you guys are doing some amazing things at DxTEL. If someone wanted to reach out and say hey, what’s the best way for one to do that?

Kaleigh Cox:

Well, if you want to reach out to me, I’m very active on LinkedIn.

That’s actually been a great platform. I know it seems silly that I’m posting all the time. But I’ve met so many people, both industry, other vendors, and customers. I’m on LinkedIn, Kaleigh Cox, K-A-L-E-I-G-H. You can also visit our website, so dxtel.net, D-X-T-E-L.net. There are links to our other websites for Harper and for Fiber Homes. You can also email me at K. Cox K-C-O-X@dxtel. That’s, D-X-T-E-L.net.

Joe Coldebella:

Kaleigh, this has been a phenomenal visit. I’m so excited to be sitting across from you for the first time live and in person. Thanks for always helping out The Broadband Bunch. You really are a great asset, and thanks for being on the show.

Kaleigh Cox:

It’s an honor for me. Thank you so much for having me.

Joe Coldebella:

That’s going to do it for this episode of The Broadband Bunch. Till next time, we’ll see you guys later.