More than three quarters (78%) of U.S. households subscribe to one or more of the top three subscription video on demand (SVOD) services – Netflix, Amazon Prime and Hulu, according to new SVOD subscribership research from Leichtman Research Group, Inc. (LRG).
That was the same level as a year ago, and up from 74% in 2019 and 59% in 2016.
LRG also found that the percentage of homes with more than one of these services grew to 74%, up from 70% in 2020, 69% in 2019, and 47% in 2016. More than half of all U.S. households (58%) have at least one of these services, up from 55% in 2020, 51% in 2019, and 28% in 2016.
Among other findings of the research:
“The percent of households with a top SVOD service held steady in 2021, and those using any of these services daily also leveled off after being pulled forward last year due to the coronavirus pandemic,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc., in a prepared statement.
“While the breadth of households with a major SVOD service is similar to last year, those with multiple top SVOD services continued to expand. And, including eleven additional streaming video services, 27% of households now report having five or more SVOD or DTC services.”
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