ETI Leads the Industry by Supporting MPEG- 4 Ad Insertion in HD and SD
ATLANTA, GA – March 6, 2009 – Enhanced Telecommunications (d/b/a) ETI Software
Solutions, Inc., (ETI) (www.etisoftware.superiorux.com), today announced VideoDirect 6000 now
supports MPEG 4 (H.264) video in both high and standard definition resolution. MPEG-
4 absorbs many of the features of MPEG-1 and MPEG-2 and other related standards,
adding new features such as extended VRML support for 3D rendering, object-oriented
composite files (including audio, video and VRML objects), support for externallyspecified
digital rights management and various types of interactivity.
ETI’s VideoDirect 6000 is a proven source of revenue generation for both small and large
service providers. The platform provides a scalable, comprehensive end-to-end solution
supporting all play-out needs over digital headend systems; it also includes integrated
traffic and billing software. Additionally, VideoDirect supports local content playback,
especially useful in markets too small to justify VOD streaming of local events.
Standards-based, it supports SCTE-30 and SCTE-35 standards and gives IPTV providers,
instant access to local commercial spots, cross-channel promotions and local content, on
an unattended 24/7 basis.
“MPEG-4 is the result of evolution in compression technology and was conceived to
support network and multimedia applications as its primary goal,” said Pete Pifer, CEO
of ETI Software Solutions. “As IP-video networks continue to require more reliable bit
rates and more efficient use of bandwidth without loss of video quality, the greater the
need will be for MPEG4(H.264) codecs in transferring video over IP. ETI is one of
very few companies that can currently offer this advance technology.”
With ETI’s new capability to stream MPEG4(H.264) video formats, VideoDirect’s realtime
broadcasts of commercial spots occur seamlessly while utilizing less bandwidth than
MPEG2. As high definition proliferates for IPTV and cable broadband MPEG-4(H.264)
formats, MPEG 4 will displace MPEG 2 as the dominant standard, auguring well for
ETI’s VideoDirect 6000.