The Future of OSS and Integration At CBAN IAMU Spring Conference - ETI
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April 24, 2025

The Future of OSS and Integration At CBAN IAMU Spring Conference

Service providers today face a myriad of challenges in managing their operations support systems (OSS) and business support systems (BSS). At the CBAN/IAMU Spring Conference in Ames, Iowa this week, industry leaders convened to discuss the evolving landscape of these critical systems.

ETI Software delivered one of the key presentations. With 30 years of expertise in the OSS domain, ETI offered valuable insights. The company’s journey began with video provisioning, and it has since expanded into voice and broadband provisioning, developing over 140 out-of-the-box integrations for the telecommunications and broadband market, serving a diverse range of operators. ETI’s solutions play a crucial role in automating provisioning, service activation, and device management across heterogeneous networks, processing an impressive 7 billion global transactions daily.

Addressing Provisioning Challenges

ETI remains focused on tackling the provisioning challenges that arise in this dynamic industry. Emerging trends such as automation, AI, cloud-based systems, and open standards are key factors shaping these challenges. Core issues in provisioning include managing legacy infrastructure, ensuring scalability to support growth, and achieving interoperability across diverse hardware and network types.

Traditional point-to-point integrations often prove costly, time-intensive, and disruptive to operations. To address these inefficiencies, ETI has developed a faster and more streamlined approach to provisioning and integration. This innovative solution is a low-code, cloud-based platform offered through a subscription model. It allows for tactical deployment to resolve specific provisioning issues or broader implementation to integrate disparate data systems.

Challenges in Application Integration

A fundamental challenge lies in application integration across various departments within a network. This includes areas such as engineering/design, GIS data, operations, finance, and workforce management. These diverse areas commonly rely on isolated software systems, resulting in data silos and inefficient workflows.

The Vision: Effortless Integration

ETI Software’s vision centers on a future where integration is seamless, open, and effortless. This vision aims to accelerate time to market for new services, automate processes to free up development resources, consolidate enterprise data for greater accessibility, and optimize operations to achieve significant time, effort, and cost savings.

ETI’s Integration Solution

To realize this vision, ETI offers intelegrate, a solution designed for rapid application integration and management. Intelegrate simplifies the integration process through a clear three-step methodology:

  1. Ingest API, Create Library: APIs are ingested, and mapped data libraries are generated rapidly, creating a verified, versioned Master Library with normalized data.
  2. Configure Use Cases: A subset of data is reviewed, and relevant logic and policies are applied.
  3. Test and Launch: Connections are established, testing is conducted, and refinements are made to prepare for production, with a focus on continuous improvement.

Key Advantages of Intelegrate

Intelegrate provides several key advantages, including rapid integration and management of diverse applications, preservation and connection of legacy infrastructure, enhanced scalability, and improved interoperability across various hardware and network types. This solution offers an alternative to costly and disruptive “rip and replace” projects, instead fostering accelerated innovation and preventing vendor lock-in.

ETI Software’s intelegrate and provisioning-as-a-service solutions provide a compelling path forward for navigating the complexities of OSS/BSS integration and provisioning. By enabling telecom and broadband providers to connect, automate, and optimize their operations, ETI supports their evolution for continued success.

© 2025 Enhanced Telecommunications.

About the Author

Brad Hine - Director, Partner/Channel Development

With over 16 years in the telecom software industry, Brad Hine specializes in product management, sales and channel development.  He is currently the Director of Partner Development at ETI Software Solutions, out of Atlanta, GA.  Brad’s demonstrated experience is in BSS/OSS solutions, geospatial strategy for telecoms and combining them to create operational efficiency through real-time, data-driven dashboards.  He has been a frequent conference speaker for the Fiber Broadband Association and Broadband Communities Summit and is a host of The Broadband Bunch, a podcast about broadband and how it impacts our communities. He is an alumnus of the University of Georgia.