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September 20, 2016


ATLANTA, GA – SEPTEMBER 20, 2016: ETI Software Solutions is proud to announce that Patrick Bensadoun has joined ETI as Director of International Business Development. In this role, Bensadoun will be responsible for driving new business and opening sales channels in Latin America.

Prior to joining ETI Software, Bensadoun was a Director of Customer Solutions and Sales at Ericsson, where he managed the technical pre-sales efforts for Ericsson’s television platforms globally. He also served as Director of Sales Engineering at Microsoft in the Mediaroom division from 2003 to 2013, where he helped to deploy IPTV systems for cable MSOs, telco operators, and content providers, initially with responsibilities for Latin America, later for the Americas, and then globally.

“Patrick’s expertise in the IPTV cable and telco space, both domestically and internationally, makes him a valuable addition to ETI as we broaden our customer base,” said Frank Gine, President and COO of ETI Software. “ETI has long been a leader in Mediaroom integrations and Patrick’s know-how is a huge asset.”

Bensadoun has more than 25 years of experience in the telecommunications industry, including other positions at Digital Latin America, Motorola, TVA, MTV and HBO Brazil.  “I’ve enjoyed a career that combines technical knowledge and relationship building, and I’m thrilled to bring this skill set to ETI,” said Bensadoun. “ETI Software has years of experience in the telecommunications industry to offer the Latin American market, and I’m excited to have this opportunity.”

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About ETI Software Solutions: A global leader in communications technology and services for over 20 years, ETI Software Solutions delivers the tools telecom providers need to manage complex systems more efficiently, reduce operating costs and ensure optimal quality of service. For more information, visit www.etisoftware.superiorux.com