ETI Welcomes New SVP of Sales & Marketing - ETI

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May 21, 2019

ETI Welcomes New SVP of Sales & Marketing

ATLANTA, GA – ETI Software is pleased to announce the appointment of Jeff Fraleigh as Senior Vice President, Global Sales and Marketing. Jeff will oversee the development and implementation of ETI’s sales strategy and business development intended to further increase ETI’s presence within the communication service provider market – solving OSS challenges and providing analysis and integration of complex systems.  As a member of the executive team, he will report to the Pete Pifer, Chairman and Interim CEO.

“I look forward to working with such a talented team that delivers real solutions and innovation to its customers and their subscribers.” said Fraleigh. “It’s an exciting opportunity to make an impact in a growing business.”

“We are delighted to have Jeff join us with his market expertise, industry knowledge, sales acumen, and ability to build key relationships” said Pifer. “He is a great addition to our team.”

Jeff brings over 20 years of software experience to ETI in a variety of industries, including telecommunications, state & local government, banking and insurance.  His experience with Software-as-a-Service (SaaS) will help define a new strategy for ETI as the company embarks on new markets and initiatives.  In addition to managing global revenue growth, Jeff and the team will be developing a global partner channel to increase the company’s reach into new and established geographies.

Prior to joining ETI, Jeff was the Global Head of CAST Highlight, a SaaS software division focusing on helping clients with application modernization and cloud migration.  Working with a team-focused approach and attitude, Highlight revenue increased more than 150% three straight years.

Jeff holds a Bachelor’s degree in Finance from the University of Connecticut and is very excited to make Georgia his new home with his wife, two children and two dogs.

You can meet Jeff and ETI Software June 3-5, 2019 at Fiber Connect, Booth 1609!  Sponsored by the Fiber Broadband Association, Fiber Connect brings together network operators, vendors, and equipment providers under one roof for three days packed with top-notch education, a best-in-class expo hall, and time to make long-lasting business connections.

ETI Software will also debut its podcast, The Bandwidth Bunch, during Fiber Connect; drop by and join the conversation!

For more information about ETI Software Solutions, visit or email