Vision Analytics gives your marketing and sales team a powerful way to analyze the market, create and manage marketing campaigns and forecast revenue. It empowers you to make smart decisions about your business, such as cross-sell/up-sell opportunities, potential new markets, and under-performing regions within your existing footprint.
The ability to segment your market into logical subscriber groups based on common characteristics and areas is critical. And because over 90% of telecommunications data relies on location, service providers can target their campaign efforts towards mutual profile, demographics and geographic commonalities.
- Profile and segment your customers and your target market
- Chart demographic service consumption information to create targeted marketing campaigns
- Visualize and share business data such as competitive analysis and capacity management
- Analyze take rates, ARPU, service penetration by geographic area or demographic region