VideoDirect Ad Insertion Platform

The business of locally-originated, regional ad insertion has established new revenue streams for analog and digital service providers globally.

VideoDirect is a comprehensive end-to-end solution supporting all play-out needs over both analog and digital headend systems. Additionally, VideoDirect supports local content playback, especially useful in small markets.

The ETI Advantage

Scalable yet full-featured, VideoDirect includes account management software, an integrated ad-scheduling system, a video library system, contract management, and invoicing components which make it simple to operate.


  • Standards Based
  • Supports MPEG1, MPEG2 and MPEG4
  • High Definition and Standard Definition
  • DPI
  • Supports SCTE-30 and SCTE-35 standards
  • Reliable, instant access
  • Commercial spots, cross-channel promotions and local content
  • Operates on an unattended basis 24/7
  • Traffic and Billing
  • Prepaid video service packages configured to the service provider’s specifications for non-pays, poor-credit, or cash-only subscribers; available as complimentary PPV or VOD cards
Satelite Dishes