Telco IPTV operators such as NEP benefit from the new revenue stream local ad insertion provides
ATLANTA, GA – FEBRUARY 27, 2012 – Enhanced Telecommunications (d/b/a) ETI Software Solutions, Inc., (ETI) (www.etisoftware.superiorux.com) announces that The North-Eastern Pennsylvania Telephone Company (NEP), located in Forest City, PA, has deployed ETI’s VideoDirect 6000 digital ad insertion platform, giving them an additional revenue stream by offering local digital ad insertion opportunities on their IPTV channels.
“The ability to generate revenue in an increasingly competitive environment to offset other headend and infrastructure costs is a primary objective for us,” explained Steven Tourje, President of NEP. “Prior success stories and customer testimonials convinced us that ETI had the right product and the know-how to help us achieve our goals. In addition, the on-site training was invaluable. ETI gave us the personalized service that helped us succeed.”
The VideoDirect 6000 ad insertion system is standards-based and includes traffic and billing, account management software, an integrated ad-scheduling system, a video library system, contract management, an invoicing component and robust video encoding software. VideoDirect provides a scalable, comprehensive end-to-end solution supporting all play-out needs over digital headend systems.
“Within the industry, ad insertion is becoming the “go to” model for telcos and utility companies looking to find new revenue streams and stay ahead of the competition,” said Pete Pifer, Chairman and CEO of ETI Software Solutions. “Forward-thinking service providers like NEP will surely grow their business by adopting the ad insertion model and VideoDirect 6000.”