Meir Lehrer, Seasoned Telecommunications Expert, Joins Company
ATLANTA, GA – December 8, 2009 – Enhanced Telecommunications, Inc. (dba ETI Software Solutions) today announced that Meir Lehrer has joined ETI as Vice President International Sales and Marketing. In this newly created role, Mr. Lehrer will be responsible for the company’s international sales activities. Based in Israel, Mr. Lehrer will develop the company’s business in Europe and South America.
“We are delighted to have Meir lead these very important initiatives for us,” said Peter Pifer, CEO, ETI Software Solutions. “Meir’s more than twenty years industry experience, extensive technical knowledge and business relationships will enhance our strong marketplace positioning not only globally, but in North America as well.”
Prior to joining ETI, Mr. Lehrer was Vice President, Business Development at RaySat Broadcasting Corporation, a provider of the AT&T CruiseCast service for live satellite television to automobiles in the United States. There Mr. Lehrer succeeded in expanding the company’s retail outlet base significantly.
Prior to RaySat, Mr. Lehrer held numerous positions of increasing responsibility during his 13 year tenure at NDS Ltd, most recently serving as the company’s Vice President, U.S. Technical Sales and Partnership Program. While at NDS, Mr. Lehrer was responsible for all U.S. sales to cable operators, telephony IPTV operators and other new initiatives, as well as being responsible for running NDS’ partner alliance program with other technology
vendors. He was also a technology advisor to pay television broadcasters associated with News Corporation.
“The opportunity ahead is both challenging and exciting,” said Lehrer. “ETI is well established with almost two decades of customer wins behind it. I look greatly forward to participating in the company’s growth as I develop the business in global geographies by greatly leveraging ETI’s competencies and experience in the North American marketplace.”
Mr. Lehrer holds a Bachelor of Science degree in Computer Science and Philosophy from Bowling Green State University in Ohio.