Atlanta, GA – August 3, 2010 – Enhanced Telecommunications, Inc. (dba ETI Software Solutions) today unveiled a new corporate logo, which is the first step in a branding campaign designed to capture the innovation and spirit of the 20-year old firm. The logo incorporates the elements that not only form the foundation of success of ETI, but are also the stepping stones to the future. It encapsulates the hallmark of ETI: cutting edge technology and superb customer care.
The blue shield represents the commitment to protect our customers. ETI’s products revolve around TriadTM SDP (Service Delivery Platform), a proven B/OSS billing, mediation and service activation solution that provides telecom providers worldwide with a simple way to manage subscribers as next generation technology such as FTTH, IPTV and triple play services are offered. Because it integrates out-of-the-box with all major proven technology interfaces, it shields clients from costly and error-prone deployments and future-proofs against new technology as it is developed. Hundreds of clients around the globe have peace of mind knowing their investment is guarded at every turn.
Within the blue badge are the letters ETI, but under examination, also reveal a “u” shape. This further conveys the customer-centric view that ETI embodies. “The customer comes first at ETI and always will,” said ETI founder and CEO Pete Pifer. “All of our daily activities are centered around our clients’ needs. That’s the reason we have earned a 98% service renewal rate among our customers.”
The green dot, or tittle, above the letter “i” is emblematic of the green power light on a computer screen. “It’s a vibrant color that resembles the universal green light indicating that `all systems are go,’” continued Pifer. It is also a graphic representation of ETI’s new slogan: Getting You There, Faster. “We give our customers the power to accomplish their business goals quickly and reliably,” Pifer said.
The logo and slogan kick off a branding campaign that will share the story of ETI both in the U.S. and internationally. “The products and the enhanced features we’ve developed are time-tested, and our clients count on us again and again when implementing new technology,” said Executive Vice President Frank Gine. “We treat our customers as partners and work with them to help reduce operating costs and generate new revenue streams,” he said. “As our reputation grows and our market share increases, that message will remain the same.”
Contact: Mary Beth Henderson, 770.242.3620, ext. 350, firstname.lastname@example.org
About Enhanced Telecommunications, Inc. d/b/a ETI Software Solutions (www.etisoftware.superiorux.com):
ETI Software’s world-class software products enable telephone, utilities and municipalities to successfully sell, bill and activate telecommunication services. With unparalleled provisioning capabilities, ETI’s products instantaneously activate voice, video and data services to any technology over any network topography, including Fiber-to-the-Premise. Founded in 1992, the company is headquartered in Atlanta, Georgia and privately held.